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‍THE BRIEF

We were briefed by the team at Hasbro to deliver an activation to support the master license for Peppa Pig. The investment centred around the release of Peppa’s Cinema Party, a 10-part interactive cinema experience that launched in conjunction with the 20th anniversary of Peppa Pig.

OUR RESPONSE

We developed a creative execution that tapped into a key story arc from the movie, a wedding of two of the characters, and we extended this as an overarching activation theme. We invited media and Influencers to attend ‘The Wedding of the Year’, which was a gifting suite where key licensees were given the chance to showcase their Peppa Pig product ranges. This was themed as a pre-screening party where Influencers and their children came to have their hair done, have a pre-wedding snack, meet Peppa Pig and pick up a ‘present’ for the wedding. They then made their way to the exclusive screening of the movie event.

The activation culminated in VIP premiere events in both Melbourne and Sydney where 250 key influencers and their children attended, and were provided with a money can’t buy VIP experience.

RESULTS

From late January to early February the campaign reached an estimated total audience of 2,950,434 million across 414 social media clips. Clips included Instagram stories, carousel posts and reels.

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