THE BRIEF ​

In 2025, global consumer brand BIC engaged us to deliver an influencer campaign spotlighting its latest 4 Colours collections. The objective of the campaign was to showcase the Pastel, Fruitalicious, Shine, Hydro and Retro ranges to young Australians aged 18–24.​

OUR RESPONSE ​

We developed thoughtfully curated, theme-led gift packs inspired by cooking, travel, wellness and study. Each pack was gifted to carefully selected influencers with strong Gen Z audiences, ensuring authentic alignment between the creator, the theme and the product range.​

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RESULTS ​

The campaign achieved outstanding results, generating 58 social posts across Instagram (grid posts, reels and stories), TikTok, and Facebook. Overall, the content reached more than 1.2M people, delivered 2.9M impressions and achieved an estimated media value (EMV) of $2.2M.​

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