Melbourne Water


A statutory authority committed to retaining Melbourne’s place as a leader of world class integrated water, Melbourne Water manages and protects the city’s major water resources.


Melbourne Water launched their Imagine the Yarra campaign, calling all Victorians to shape their Yarra story. The Imagine the Yarra campaign was developed to further understand the ways Victorians use and engage with the Yarra, which would in turn shape the Yarra River Strategic Plan, developed to ensure the security of the Yarra River for the next 50 years.

PPR&C were engaged to generate discussion and in turn community engagement for the campaign which involved working with 16 stakeholder groups and securing traditional and social media coverage over 8 weeks.