Eureka Stair Climb
A landmark event that celebrates the human spirit and healthy competition, the Eureka Stair Climb invites members of the public, sporting and corporate teams and elite sportspeople to challenge their fitness in support of the amazing work of the Fred Hollows Foundation.
Taking place each November at Eureka Tower, one of Australia’s most iconic landmarks, The Eureka Stair Climb continues to raise much needed funds for its charity partners since the inaugural climb eleven years ago. The race attracts more than 2,000 competitors each year who fight their way to the top of the tower’s 1642 stairs to the 88th floor.
In 2018, one of Australia’s most iconic landmarks, the Eureka Tower, joined forces with charity partner The Fred Hollows Foundation to invite people to ‘step up for sight’ by taking on the 11th annual Eureka Stair Climb on Sunday 25 November. Around 2,500 participants, ranging from social to elite competitors, are expected to sign up for the challenge on which involves scaling 1,642 steps, or 88 floors, to the Eureka Skydeck at the top of the Eureka Tower in Melbourne’s Southbank precinct.
With an emphasis on fun and inclusion the event draws a slew of dedicated competitors from all walks of life. PPR&C has held a celebrity and elite sportspeople event one month before the main climb for the last three years, encouraging registrations and donations. By engaging elite sportspeople, celebrity chefs, influencers and television personalities to donate their time to the cause, PPR&C is able to generate creative media moments across print, television, radio and social media.