We help toy brands build awareness, secure media coverage, and run high-impact toy launch campaigns across Australia through PR, influencer marketing, events & activations, and brand storytelling
For more than 25 years, we have worked with leading local and international licenses, toy, lifestyle and family brands to deliver strategic PR campaigns in Australia. From media relations and product launches to influencer outreach and experiential activation, we help brands connect with parents, children, kidults, collectors and key industry audiences.
We help toy brands and distributors build awareness, secure media coverage, and run high-impact campaigns for new and evergreen products across Australia through PR, influencer marketing, events & activations, and brand storytelling. We understand brand stewardship, supporting brands from launch through to establishment as household names.
Many of our clients have worked with us formore than a decade, showing our supportive partnership helps drive marketing initiatives in meaningful and measurable ways.
We also have long term relationships withmedia and influencers alike. Providing them with pitches and campaigns that align with their audiences and interests demonstrates how well we understand the media landscape and how to help brands navigate it.
We secure media coverage for toy brands across parenting websites, magazines, newspapers, TV, radio, and online publications. From Christmas gift guides to new product launches, we helpposition toys in front of the right Australian audiences.
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Influencer marketing is a core part of ourtoy PR campaigns. We match toy brands with family, parenting, and lifestyle creators whose audiences align with your products, managing the campaign frombriefing and gifting through to content delivery and reporting.
We create integrated gifted and paid influencer campaigns that increase reach, generate authentic content, andsupport measurable results. This blended approach helps toy brands build visibility at every stage of a launch campaign.
We help toy brands build awareness and credibility in a competitive market. Through strategic PR, influencer partnerships, and campaign planning, we create visibility that drives trust with families, parents, and buyers.
See how we have helped drive brand awareness for new and evergreen toy brands, engaging family audiences, kidults and collectors alike, across Australia.
Partner with a leading toy PR agency in Australia to create campaigns that build awareness, generate coverage, and connect with families.
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