THE BRIEF

In 2024, leading toy distributor Jazwares engaged us to execute an influencer campaign spotlighting the latest release from Squishmallows — the world’s top-selling plush brand.

OUR RESPONSE

We collaborated with 25 influencers, spanning family-focused creators and dedicated Squishmallows collectors, to generate authentic reviews and engaging content around the new collection.

RESULTS

The campaign delivered outstanding results, generating 52 pieces of content across Instagram stories, grid posts, reels, and TikTok. The total estimated reach exceeded 1.5 million.