THE BRIEF

In 2025, leading toy distributor Just Play Products partnered with us on an influencer campaign highlighting the new Disney Doorables and Disney Munchlings ranges as must-have collectibles for Christmas stocking surprises.

OUR RESPONSE

We partnered with 16 carefully selected influencers, spanning family-focused creators and Disney enthusiasts, to produce fun and authentic unboxing videos to showcase the exciting new collectibles.

RESULTS

The campaign achieved strong results, producing 24 social posts across Instagram (grid posts, Reels and Stories) and Facebook. Overall, the campaign reached more than 50.3 people, delivered 570.1K impressions and achieved an estimated media value (EMV) of $66.2K.

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