Melbourne Skydeck Launch
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PPR&C were approached to execute a targeted PR campaign with a focus on promoting Eureka Skydeck’s “Silent Kids Disco” and maximising reach, using a photo pitch to the Herald Sun, event listings, giveaways, and influencer visits.
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PPR&C were engaged to deliver a PR campaign with a focus on generating positive coverage, driving visitation, and enhancing public awareness surrounding the launch of Grazeland, previously delayed due to COVID-19 lockdowns.
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To deliver a national PR campaign with a Victorian focus to launch the brand-new interactive travel experience, Wanderlust Melbourne. The pop-up attraction located in Fitzroy invited visitors to traverse imaginary borders and be transported to five beloved cities and dream destinations – London, New York, Paris, a tropical beach and winter wonderland.
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Hasbro and its global entertainment studio, eOne, debuted a brand-new TV series on 9Go! called My Little Pony: Pony Life which saw the return of everybody’s favourite pony personalities to Australian TV screens. Premiering on Monday 21st September, the series showcases the Mane 6’s exciting new look and sees them explore the funny side of friendship. Progressive PR & Communications (PPR&C) were briefed by eOne to generate traditional and social media coverage around the premiere of the new TV series to build awareness and encourage viewership.
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PJ Masks launched a campaign called Heroes at Home which aimed to help parents juggling kids home from school and kinder with a whole host of PJ Masks content and activities so little ones could become Heroes at Home.
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Progressive PR & Communications was engaged by Sustainability Victoria to launch the second phase of the Better Bag Habits initiative in the run up to the Victorian Government’s state-wide ban on lightweight plastic shopping bags.
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When Last Christmas came to Melbourne town, Progressive PR and Communications (PPR&C) ensured the Premier Screening event garnered the social media coverage it deserved.
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When Downton Abbey motion picture came to Melbourne town, Progressive PR and Communications (PPR&C) ensured the Gala Screening event garnered the social media coverage it deserved.
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The International Rose Garden Festival Morwell took place in November in Gippsland and 2019 saw it expanded across two days for the first time. The festival featured live music, workshops, food trucks, gardening stalls and a presentation from ABC Gardening Australia’s Costa Georgiadis and children’s favourite Dirtgirl.
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Progressive PR & Communications were appointed by Big Sky Retreats to develop a strategic PR campaign to help launched two new boutique stays in Bright, Victoria, the heart of the Alpine region.
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Progressive PR & Communications were appointed by Kidney Health Australia to develop a strategic PR campaign to help amplify the 2019 Big Red Kidney Walk.
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Global Table successfully brought together global leaders in the agriculture, food and beverage industries for four days of conference sessions, exhibitions, immersive installations, site visits, pitch competitions and more, PPR&C was there to cover it all!
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PPR&C were engaged to promote the new interactive experience Brickman Cities Powered by LEGO® CITY and supported by Ryan ‘The Brickman’ McNaught, co-host of Channel 9’s LEGO® Masters.
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Progressive PR & Communications were appointed by Kidney Health Australia to develop a strategic PR campaign to help amplify the 2019 Kidney Kar Rally.
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The Darwin Street Art Festival has rapidly left a very colourful mark on the Territory as permanent street artworks from some of Australia and the world’s best street artists are commissioned across the Darwin CBD.
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Foodie influencers from across Melbourne gathered for Dux Kitchen, an exclusive pop up restaurant presented by chef Adam D'Sylva. In a surprise reveal, Adam enlisted the help of eight people who had never before cooked before to deliver a five-course duck degustation.
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