Big Sky Retreats

Big Sky Retreats launched two new boutique stays in Bright, Victoria, the heart of the Alpine region.

PPR&C were tasked to deliver a PR campaign to generate positive media coverage around the launch of the two properties - Big Sky Ridgeview, an American style contemporary lodge set on just over an acre of private property and Altitude I, Australia’s first commercial property with high altitude sleep technology.

PPR&C delivered a launch campaign that focused on strategically positioning Big Retreat’s two new properties via national and local media, focusing on mid and long lead media and executing famils.

PPR&C secured features for both Ridgeview and Altitude I in a number of top tier publications including Good Weekend, Escape, Domain, and Delicious which contributed to an increase in awareness and bookings.