Strategic PR campaigns for sporting events, activations, and sponsorships that drive media coverage, engagement, and brand visibility.
Progressive PR is the leading PR Agency for many of Australia’s high profile sporting organisations and fundraising events. Whether it is athletics, horse racing, bike riding or stair climbing, Progressive PR has a wealth of experience working with Australia’s leading amateur and professional sporting organisations.
We have delivered PR campaigns for major events including the 2023 FIFA Women’s World Cup fan zones, the Eureka Tower Climb, and Australia wide Stadium Stomp. Our experience also includes community events like the Coles Little Athletics Championships and large-scale events such as the Melbourne Cup Carnival.
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Our team has managed PR campaigns for leading brands including Lexus, Lavazza, and G.H. Mumm. We focus on sponsorship activations, media coverage, and creating memorable brand experiences at major events.
We deliver PR campaigns for fitness and sports brands, from boutique studios to national event series. Our experience includes launching Progression Fitness Club and introducing KFit across Australia and New Zealand.
We have also worked with leading athletes and were the PR partner for launching HYROX in Australia, along with supporting major events like Medibank Wave Warriors and the Navy Australian Surf Rowers League.
A powerful sports focussed public relations campaign raises the profiles of key stakeholders or participants, builds the reputation of the specific brand and increases awareness of the causes they are promoting, which ultimately helps organisations grow.
Explore how we’ve delivered impactful PR campaigns for sporting events and activations across Australia.
Strategic sports PR helps brands increase visibility across media channels, maximise sponsorship ROI, and build meaningful connections with the right audiences. It ensures your brand stands out in competitive environments while driving engagement and long-term growth.
Increase visibility across media, digital platforms, and key audiences.
Unlock greater ROI from partnerships and brand activations.
Build meaningful connections with fans, communities, and event attendees.
Support long-term brand growth and event success.
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