THE BRIEF

Sunday October 20th saw thousands of Victorians Walk for Epilepsy at Princes Park in Carlton in support of the Epilepsy Foundation, whose programs provide much needed support and assistance to those living with epilepsy and their families.

The Walk for Epilepsy is the annual outdoor FUNdraising event for the Epilepsy Foundation and PPR were there every step of the way.  

PPR were tasked to deliver a PR campaign to relevant media around Victoria to raise awareness of the Walk for Epilepsy and its participants and help generate much needed funds for the Epilepsy Foundation.

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OUR RESPONSE

PPR&C proposed a campaign that focused on case studies and media where participants in the Walk resided.

RESULTS

Local media love local stories and offering case studies to them make for compelling angles for media which generated great results for our client.

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