THE BRIEF

Seer Data & Analytics is a civic tech start-up committed to making data and insights accessible to help solve social problems.

Through its suite of maps and charts Seer Data & Analytics uses open data to enable not-for-profits, government and philanthropists to make evidence-backed decisions on programs and strategies to rapidly respond to, and deliver the right services and support to, the most vulnerable members of the community during the COVID-19 crisis.

PPR&C were briefed to deliver a PR campaign around Australia to raise awareness of Seer Data & Analytics and their analysis of Australia’s most vulnerable suburbs when it comes to housing stress (mortgage and rental) because of the COVID-19 crisis.

OUR RESPONSE

PPR&C proposed a compelling, but simple campaign that announced the analysis of Australia’s most vulnerable suburbs to national media.

This was followed by the break down of data into state by state results and targeting statewide and metropolitan media in each state, as well as the local media in the most affected suburbs across Australia.

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RESULTS

Amongst the COVID-19 noise and multitude of stories, PPR&C created space for the analysis to be heard by media and generated coverage across Australia.

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