Grampians Tourism 2023

THE BRIEF

In 2023, we were brief by Grampians Tourism to deliver ongoing metro and locally targeted campaigns to drive awareness and visitation to the region. Over the past year, we delivered five key PR campaigns, as well as a variety of seasonal releases and famils.

OUR RESPONSE

We worked with the Grampians Tourism team to secure metro, local and national publicity for its partners and the region in general. This was achieved through pitching to travel & lifestyle, food & beverage, music & art, kids & parenting, and industry media with relevant story ideas and news hooks.

RESULTS

We worked with the Grampians Tourism team to secure metro, local and national publicity for its partners and the region in general. This was achieved through pitching to travel & lifestyle, food & beverage, music & art, kids & parenting, and industry media with relevant story ideas and news hooks.