Progressive PR is a Melbourne-based Not for Profit PR agency helping charities and purpose-led organisations build awareness, inspire action, and create meaningful impact across Australia. With over 25 years of experience, we combine strategic planning, media expertise, and data-driven insights to ensure your message reaches the right audience.
We create purpose-driven campaigns built on clear, measurable goals. We work closely with charities and Not for Profit organisations to define strong objectives, develop focused strategies, and deliver meaningful outcomes.
Whether you’re fundraising, launching research, or driving community action, we translate your goals into compelling media stories and clear calls to action that inspire engagement and support.
We combine strategic planning, media expertise, and data-driven insights to ensure your message reaches the right audience. From campaign positioning to multi-channel communications, we help charities and Not for Profit organisations stay relevant in an evolving media landscape.
We craft compelling media releases that capture attention and drive engagement. Using strong storytelling, strategic media targeting, and data-led insights, we ensure your message is clear, impactful, and newsworthy — supporting fundraising, awareness, and advocacy initiatives.
Through strong journalist and publisher relationships, and carefully crafted narratives, we position our clients as trusted voices within their sectors. This leads to increased visibility, stronger credibility, and meaningful media exposure that supports awareness, fundraising, and advocacy.
We deliver tailored PR and communications services to help charities and purpose-led organisations raise awareness, inspire action, and drive meaningful impact.
establishing a framework for success, with clear goals and measurable outcomes.
crafting compelling media releases that capture attention and drive engagement.
bold creative ideas that can amplify media outreach with an authentic hook.
focussing on data & insights as well as lived experience storytelling.
Aligning brand values with authentic spokes people and ambassadors.
shifting the needle to understand what people do and not just how they think.
ensuring charities and not for profits arepart of the news cycle as subject matter experts.
sharing insight, building trust, and establishing authority as sector experts.
bringing the sphere of influence into the conversation.
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We implemented a phased, strategic communications approach combining national media outreach with a targeted influencer-gifting campaign. Following a detailed planning phase and development of campaign materials, we distributed a national media release and pitched feature opportunities to key outlets.
The Centre for Excellence in Child and Family Welfare approached PPR for their expertise to deliver a PR campaign to national media for Victoria’s Foster Care Week 2025.
Victoria’s Foster Care Week is an annual celebration recognising the vital role of foster carers in supporting children and young people and in 2025 ran from Sunday 14 to Saturday 20 September.
We were engaged by Continence Health Australia for the fourth year in a row to deliver a national campaign to encourage the community to update the National Public Toilet Map website or app with new public toilet facility details for the much-loved Great Dunny Hunt.
In the lead-up to the 2025 Federal Election, HeartKids called on the Government and Opposition to pledge funding to reduce the impact of childhood-onset heart disease, which affects over one million Australians. Our task was to deliver a media campaign that highlighted the urgent need for this lifesaving investment.
We were briefed by The Perfect Events Group on behalf of its client Legacy Australian to create a PR Campaign to promote the charity’s 100-year celebration – The Legacy Centenary Torch Relay. The event saw 60 relays take place across 45 Legacy Clubs featuring 1300 torch bearers made up of those with a connection to the Australian Defence Force.
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As specialists working with Charities and Foundations in the Not for Profit and For Purpose space, we understand the unique challenges faced by the sector; from limited budgets and funding challenges to donor engagement and community impact.
Our team creates strategic, purpose-driven communications that build awareness, inspire action, and deliver real results for organisations across Australia.
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