THE BRIEF

We were engaged by Poppin Popcorn to create a national influencer campaign to launch its new range of ready to eat popcorn. The new product was a collaboration combining Poppin’s signature popcorn with some of Mars Wrigley’s most iconic chocolate flavours.

OUR RESPONSE

We identified a curated list of influencers whose audiences aligned with our target demographic. Our goal was to create an authentic and visually engaging content centred around the theme of a cosy winter movie night. To help create the story narrative we created a movie night themed box to send to influencers to help curate content.  Each box contained all the elements for a cosy movie night in including all flavours of the popcorn, cosy socks, a popcorn scented candle and a Netflix voucher. By providing these curated items, we enabled influencers to create high-quality, relatable, and visually appealing content that naturally featured our products.

RESULTS

The campaign generated a variety of creative posts, including unboxing videos and themed movie night content. Influencers showcased the brand in an authentic, fun and lifestyle-driven way. From the 20 influencers gifted, we received 34 social clips that reached an audience of 1,905,695.  

‍

‍