Iconic Australian brand, Poppin Popcorn has joined forces with Mars Wrigley to launch a new range, combining Poppin’s signature popcorn with some of Mars Wrigley’s most iconic chocolate f lavours.  The new collection is an exciting step for Poppin into ready to eat popcorn and features four mouth-watering combinations including Poppin Popcorn MARS® Bar, SNICKERS®, TWIX and M&M’S®. Designed for sharing, the collaboration aims to deliver something fun and unexpected to the snack aisles, blending the crunch of popcorn with the unmistakable taste of your favourite choccy treats. Whether you're planning a movie night, footy event or girl’s night in this new range delivers an exciting twist on your favourite treats.

The collaboration hits the shelves in Woolworths from late July before being rolled out in Coles and independent supermarkets in September.  

Christine Gunasekera, Brand Marketing Manager, Poppin Popcorn said: “We’re always looking for new ways to innovate with flavour and texture and partnering with Mars has given us the opportunity to create something fun combining classic chocolate with our signature crunchy popcorn”. Bianca Werkmeister, Bars Marketing Portfolio Director, Mars Wrigley said: “We love offering consumers a fresh take on our iconic chocolate brands and this new collaboration with Poppin offers just that. It is playful, bold and delicious!”.   The four flavours come in packs of 110g with an RRP of $5.50. The MARS® Bar flavour is exclusive to Woolworths.  Poppin has been creating warm freshly popped popcorn for over 30 years. Owned by Kinrise, Poppin Microwave popcorn is proudly popped from 100% Aussie corn and is a source of wholegrain. With Poppin, it’s easy to be the star of the show, movie night, or anywhere there’s a microwave.