Exclusively designed in a country where the sun is hot and the beaches are plenty, Cat&I specialise in chic UPF 50+ sun protective rashies across a range of fresh colours and fits for the whole family.
Born in the heat of the Australian sun, Cat & I is the realisation of one couple’s desire to create a range of stylish products that provide broad protection from the suns damaging rays. At the forefront of functional and stylish rashies, rash vests and rash guards for all ages, Cat&I deliver maximum UPF 50+ sun protection using premium four-way stretch fabric to ensure comfort without the all-important compromise on style.
PPR&C launched the brand into the Australian market, aiming to encourage Australians to be more SunSmart and increase awareness of the suns damaging rays. PPR&C drew on new research and Australian trends in cases of skin cancer and SunSmart behaviour to leverage media opportunities across early general news and parenting publications.
Providing a more fashionable alternative to existing rashies and sun protecting swimwear that are seen as dated and daggy, PPR&C were also focused on placing the product in women’s , children’s and other lifestyle magazines in the fashion and lifestyle pages.