Travel & Tourism PR
We have extensive experience in tourism marketing particularly with regards to travel public relations. From the launch phase to the ongoing communications strategy, we deliver campaigns that raise a brand’s public profile through media exposure. We have amassed a large network of editorial contacts with a focus on major events, tourism and lifestyle and have developed travel PR campaigns on a local, national and international level.
We act in a creative capacity for our clients in this space executing stunts such as King Kong at Eureka Tower and The Walk, and we coordinate famils, write media releases, prepare media kits and continue making connections with mover and shakers in this field. In so doing, we help our travel and tourism clients stay front and centre of their target audiences.
We are the retainer PR agency for Mt Buller & Mt Stirling Resorts, O’Brien Group Arena (formerly Medibank Icehouse), the Colonial Tramcar Restaurant and Eureka Skydeck, – four of Victoria’s major tourist attractions. We are also the retainer travel PR agency for The Ascott Limited, the world’s largest international provider of serviced residences, and Multicultural Art Victoria, a not-for-profit organisation developing and promoting CALD art, heritage and cultural expression.
Our success as a tourism PR agency comes from having heritage in the industry and dependable connections in this ever-changing media landscape. In the same vein, our go-to media connections reach out to us knowing who we work with and that we are highly engaged and responsive to their needs. We have a passion for travel public relations and we know who to reach out to and when which means we can hit the ground running with new campaigns that come to us.
Among our many travel PR capabilities, media-relations is our core capability and we supplement editorial placement with influencer activity. Our major travel PR vehicles include national consumer and trade magazines, regional and local outlets as well as television and radio outlets.
Contact us to find out more about PR and Publicity for Travel, Tourism & Leisure.