We are campaign creators, brand elevators, reputation renovators and event makers

About Us - Not your average PR Agency

At Progressive PR and Communications, we pride ourselves on being more than just your typical PR agency Melbourne businesses go to. With our unique blend of creativity, innovation and strategic thinking, we consistently position ourselves ahead of the curve.

Our team of seasoned professionals is dedicated to delivering bespoke public affairs strategies that not only align with your brand's values but also resonate with your target audience. Taking an integrated approach to public relations, we ensure that your brand stands out from the crowd, gets noticed by the right people, and most importantly, achieves meaningful engagement.

We are not just another Melbourne PR agency; we are your partners in telling your brand's story to the world.

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**What Makes Progressive PR Different?**

At Progressive PR & Communications, flexibility is at the heart of our offerings. As a boutique sized PR consultancy, we are nimble enough to adapt to the ever-changing landscape of PR services.

This agility allows us to pivot with ease, whether it's to accommodate a client's shifting goals, respond to an emerging trend, or navigate a sudden change in the market environment. Our team of creative thinkers consistently delivers PR and digital marketing strategies that are as dynamic as they are effective, bridging the gap between traditional PR and the digital world.

**Winning Strategies and Campaigns**

Our PR agency is dedicated to crafting winning strategies and campaigns that propel brands to new heights.
Our mission is not only to communicate your brand but to amplify its voice and extend its reach. With a distinct blend of creativity, innovation and strategic insight, we create tailored campaigns that resonate with your target audience and drive meaningful engagement.
Whether you're an established company in need of a reputation boost or a new player eager to make your mark, we are committed to delivering PR services that surpass expectations and deliver tangible results. Trust us to be your partner in crafting your brand's narrative and shaping its future.

Our Work

Featured

Kryal Castle

Grampians Tourism 2023

Grazeland 2023

Peppa's Cinema Party

Walk for Prems

NORTHCOTE RISE FESTIVAL

Strong Media Relationships

We take pride in our robust media relationships that span across multiple platforms. Our well-established connections with journalists, influencers and digital outlets have proven to be an invaluable asset for our clients.

These relationships enable us to strategically position our clients' messages to reach their target audiences effectively, thereby amplifying the reach and impact of our campaigns.

Our Melbourne public relations agency works directly with key media players to ensure that our clients' stories are shared in a way that resonates with their audience and aligns with their brand values. These strong media relationships are a testament to our commitment to delivering exceptional results for our clients.

**Results-Oriented**

As a results-oriented PR agency, Progressive PR & Communications is committed to delivering measurable outcomes that align with the client's objectives. Rather than simply producing outputs, the focus lies on generating impactful results that contribute positively towards the client's brand image and objectives.
Our campaigns are tailored to create substantial media impressions, drive engagement, and ultimately, foster a strong brand reputation. Every PR strategy is meticulously designed and executed, with the success of the campaign gauged through key performance indicators.
This rigorous focus on results ensures that every campaign we undertake provides value to our clients, helping them to achieve their strategic goals.

**Our Services**

At Progressive PR & Communications, we excel in providing top-tier Engagement and Activations services, meticulously tailored to boost your brand's visibility and enhance its reputation.
We strive to create meaningful associations and impactful events that effectively activate and accentuate your brand. Our carefully curated selection of brand ambassadors are influential figures who complement and advocate your offerings.
We don't just find influencers; we find the ones who truly matter and are in line with your company. Our ultimate aim is to attract more customers for you, by cultivating excellent relationships, more often. With Progressive PR & Communications, you gain access to a seamless blend of brand engagement and activation strategies that yield significant results.

**Branding and Positioning**

We don't just handle public relations - we are a key partner in your brand's journey. Our team has the expertise to assist with branding and positioning, ensuring that your company stands out in the crowded marketplace.
We take the time to understand the current state of your brand and validate your unique selling proposition. Our approach is tailored to your audience, ensuring your message is not only heard but resonates with them. By defining your selling points, we create a clear, compelling narrative that distinguishes your brand. We strive for your brand to not just exist, but to sing its own unique melody in the symphony of the market.

**Media Relations**

Here at Progressive PR & Communications, our Media Relations service is at the heart of what we do. We understand the significance of fostering powerful relationships with those who hold influence and can validate your brand and story. Our team is adept at sparking careful and newsworthy conversations, ensuring your brand is part of the narrative that matters.
In an increasingly interconnected world, our Media Relations service also extends to connecting you with ongoing, powerful discussions that are relevant to your brand, guaranteeing your voice is heard in the right circles. This strategic approach allows us to effectively endorse your brand, enhancing your public image and helping you achieve your communication goals.

**Influencer Outreach**

As a leading PR agency based in Melbourne, Australia, we are redefining the dynamics of influencer outreach with calculated strategies that ensure maximised business growth.
Our innovative approach involves the development of creative ideas that align influencer partnerships with the core values and objectives of businesses. Through strategic thinking, we are able to create brand narratives that resonate with influencers, fostering collaborations that not only increase brand visibility but also cultivate trust and authenticity in the Australian market.

What Our Clients Say About Us

Lorne Biennale

On behalf of the committee, I would like to thank Progressive for their significant contribution to Lorne Sculpture Biennale 2022. The media coverage of our event was far and away the most extensive of any previous Biennale – entirely attributable to the efforts of the team. The quality of the press releases, weekly updates, reporting and on-the-ground support during opening weekend worked as a flawless package to ensure the promotion of our event was as successful as it could be.

Stacey Boble Program Manager

Berry Street

Berry Street engaged Progressive PR to drive awareness and engagement around a number of our key campaigns via media coverage. The team were exceptional at developing creative concepts and implementing them with buy-in across a range of stakeholders. We received great coverage and profile across a number of different media channels and were very pleased with the outcomes. We will use Progressive PR in future, and I wouldn’t hesitate to recommend their services to other organisations.

Heidi Reid Executive Director, Strategic Engagement

Healthy Male

Progressive PR understands the challenges that face an NFP and work amazingly well within tight budgets and timeframes always producing results and coverage in a very cluttered market. At Healthy Male we also love that they don’t just disappear after they have been paid for a project, they continue to promote our brand and stay in touch.

SIMON VON SALDERN CEO

Kryal Castle

Progressive PR has been a game-changer for Kryal Castle, delivering top-tier media coverage like we've never seen before. Their role in our success is undeniable, and they've truly raised the bar for what we thought was possible in PR. Could not recommend them any higher.

Bart Hamilton CEO

Life’s Little Treasures

Life’s Little Treasures Foundation has worked with Progressive PR for nearly 10 years on our Walk for Prems events. Their commitment and dedication to our organisation and to our cause of supporting families with premature and sick babies has been truly amazing. They don’t feel like just a PR agency we work with but more like an extension of our team. We know they care about helping our families and they show this by ensuring we reach, and often exceed, our targets each year. Thank you Progressive PR for all you do for LLTF in shining a light on prematurity and helping us raise awareness of what our families go through at such a difficult time.

Felicia Welstead CEO

Grazeland

I have utilized Progressive PR services over the past decade representing many venues including Eureka Skydeck, Eureka 89, Tramcar Restaurants and currently Food Mecca “Grazeland”. The team always deliver, and I have found them a pleasure to deal with over the years. Their attention to detail and assistance with World Class PR activations and major launch campaigns is next level. PPR are an experienced team who are results driven and respected within the industry.

John Forman Director Grazeland

Frequently Asked Questions

In the face of a crisis, our PR agency adopts a proactive and strategic approach to ensure the situation is handled efficiently and effectively. Our process involves comprehensive risk assessment, immediate crisis response planning, tailored communication strategies, and post-crisis analysis.
We understand the importance of preserving your brand's reputation and we work tirelessly to mitigate the impact of any crisis on your organisation. We maintain open and transparent communication throughout the process, providing regular updates and insights to our clients.
Additionally, we make sure to go through a variety of media training every now and then to maintain the quality of our results and services. From senior executives to account managers, social media associates and more, we see to it that all members go through rigorous training and workshops.
We cater to a diverse range of clients spanning multiple sectors. Our portfolio includes businesses both large and small, from emerging start-ups to established giants in industries such as travel, tourism and attractions, not for profit, fashion, health and wellness, and food and beverage. Our tailored, strategic approach to public relations enables us to meet the unique requirements of each client, ensuring their brand story is heard, understood and valued.
Yes, our extensive experience in event management sets us apart. We've successfully planned and executed a diverse range of events, ensuring each one is tailored to our client's unique branding and objectives. Our meticulous attention to detail, creative flair, and focus on delivering memorable experiences make us a trusted partner for your event needs.
Yes, Progressive PR & Communications offers services globally, including New Zealand, the US, and other countries.