Victorians give over 7,500 gifts online for annual Berry Street Christmas Gift Appeal

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Proving the Christmas spirt is alive and well, last year over 3,000 Victorians donated 7,566 gifts online, valued at almost $250,000, for Berry Street’s annual Christmas Gift Appeal, so Berry Street foster and kinship carers could give gifts to children in their care.

Berry Street’s Christmas Gift Appeal makes it easy for Victorians to make Christmas special for kids who are less fortunate than themselves.

2018 will be no exception, with gifting already 10% up from last year at the same time.

Women accounted for 80% of gifts with an average price of $75, but when men did donate a gift, they tended to reach further into their pockets and spent on average almost $100.

The top three areas for giving were Melbourne’s CBD, Ballarat and Blackburn.  Other areas rounding out the top ten for giving were:

  • Richmond
  • Albert Park / Middle Park
  • Frankston
  • Northcote
  • Clifton Hill / Fitzroy North
  • Brunswick
  • Coburg / Hawthorn / Croydon / Hampton

Victorians aged 35-44 were the biggest donors, followed by 45-54-year olds.  Baby Boomers (55-64 year olds) were third in line when it comes to giving and then Gen X (25-34 year olds) showed their gift giving credentials and filled fourth spot.

Berry Street’s gifting catalogue offers a selection of 16 presents which donors can purchase for a child in need.

Something from Santa: A Personalised Gift was the most popular gift last year, taking 29.59% of the total gifting pool.  Something from Santa allows Berry Street staff to personalise presents for individual children, making Christmas even merrier in homes across Victoria.

Other popular items were a Ready for School pack with a drink bottle and lunchbox (20.27% of gifting), soft toys (16.10% of gifting), and pyjamas and blankets (14.47% of gifting).

Berry Street’s Christmas Gift Appeal highlights the Christmas spirit of Victorians and their values around the gift of giving.

When asked why they had decided to purchase, a large number of donors mentioned the importance of teaching their children the true meaning of Christmas as a time to reflect on one’s fortunate position and to give to those less privileged.

Further to this, supporters said the idea of a child missing out on Christmas was also influential, as they mentioned every child’s right to feel safe, happy and special particularly at this time of the year.

Christmas is one of Berry Street’s busiest times of the year, as the number of children in need of a safe home increases and family violence escalates.

The Christmas Gift Appeal encourages those in a more fortunate position to think about what a gift might mean for a vulnerable child.

Gifts can be purchased on behalf of a loved one and can be personalised with an e-card.

This year’s Berry Street Christmas Gift Appeal catalogue can be viewed at https://gifts.berrystreet.org.au/.

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