Musculoskeletal Australia: Making the Invisible Visible

THE BRIEF

PPR&C were briefed to deliver an Australia-wide PR campaign for Musculoskeletal Australia (MSK) to launch the largest and most comprehensive consumer-driven survey of people living with musculoskeletal conditions, or caring for someone with a condition, to determine how their care can be improved.

As soon as the survey results were compiled, PPR&C went to task to release the report titled ‘Making the Invisible Visible’ on a national scale.

PPR&C used the findings of a pilot survey to highlight the types, range and effect of musculoskeletal conditions in society to attract media attention to the survey and as a call to action.

It is worth noting that the survey attracted over 3,450 respondents.

OUR RESPONSE

Our communication goals were varied, from securing news stories to highlight the need for the survey and its findings right through to increasing brand awareness of Musculoskeletal Australia as the peak body for of Australians with a broad range of musculoskeletal conditions.

OUR OUTCOMES

Media coverage kicked off with the survey announcement featuring on a Weekend Sunrise story. Radio interviews followed on high rating stations, ABC Radio Sydney, Adelaide, Perth and Hobart as well as 2GB and multiple regional stations. Traditional and digital coverage was also secured on multiple titles including The Ballarat Courier, The Warrnambool Standard, The Bunbury Herald and The Border Mail.

The coverage secured successfully helped raise awareness of the survey results, which is important as the fact is 7 million Australians have a musculoskeletal condition of some shape or form.

To read the full results of the 2020 National Consumer Survey click here.

We partner with consumer brands who work with and advocate on behalf of, people throughout Australia.

To learn more about how our public relations services at Progressive PR & Communications can help release National Consumer Survey results or your latest research, please get in touch.