Gathering Of Kindness

OUR CHALLENGE

Progressive PR & Communications were delighted to be selected to tell Australia about the 2021 Gathering of Kindness.

The Gathering of Kindness invites everyone to envisage a kind health system – a system that is safer and more satisfying for patients, residents, families and staff.

The Gathering of Kindness is a growing social movement bringing together the health care workforce, academics, researchers, authors, patients, families and people from all walks of life. 

A week of events were be held around Australia from Tuesday 9 to World Kindness Day Saturday 13 November, 2021.

OUR RESPONSE

PPR&C proposed a campaign that used Prof Catherine Crock OAM, the founder of the Gathering of Kindness, and her powerful personal experiences driving change across the healthcare system to lead the campaign.

The ongoing COVID-19 pandemic has continually brought new anxiety, stress and challenges to our health care workers and was used as an angle to make the story relevant and timely for media.

OUR OUTCOMES

The campaign which commenced Monday 11 October and finished Sunday 14 November, reached an audience of over 3,604,700 and had an advertising space rate of over $930,960 AUD.

Highlights included Good Weekend magazine insert in both The Age and Sydney Morning Herald, ABC Radio National Breakfast interview, ABC Radio Sydney Focus program feature, ABC Radio Conversations with Richard Fidler, 3AW Great Australian Lives interview, two interviews on ABC Radio Hobart, ABC Radio Brisbane and ABC SA regional statewide drive show.out copy