Berry Street - Teaching Family Model

Berry Street is one of the largest child and family services in Australia. Offering a variety of support services from residential care and kinship care, through to foster care, Berry Street provide a secure and safe environment for children who have suffered serious child abuse, neglect and family violence.

PPR&C were tasked to deliver a PR campaign to Victorian media and relevant national media to highlight the great work of Berry Street’s foster parents and to introduce the Teaching Family Model of residential care. PPR&C proposed two separate campaigns for Berry Street. The first a campaign focused on lifestyle media told the incredible story of a Berry Street foster carer who has been caring with Berry Street for 35 years and in that time has fostered over 400 kids (as pictured above). The second campaign focused on news media with the announcement of the opening of Berry Street’s new Teaching Family Model (TFM) homes after a successful two year pilot.

These were two great campaigns to work on and Progressive PR & Communications really enjoyed working with Berry Street on Kerryn’s special story and the important TFM initiative.